AC Greebs Smoking Steel
Assisted in product design, delivered initial prototypes, and helped to shop for manufacturing partners.
AC Greebs
AC Greebs manufactures premium American-made smoking products in an until recently largely unregulated category dominated by overseas production. A 2013 startup, in barely six months AC Greebs has seen overwhelmingly positive reception and growth in sales.
Asks: Category research & launch strategy, Brand recognition, E-Commerce sales, Vendor development, Product design
Deliverables: Design & Built E-Commerce platform, Inbound traffic generation though PR & Influencer Outreach, SEO, Design, prototyping and testing of packaging and in-store displays and messaging.
E-Commerce Site
Designed and developed E-commerce platform.
PR Outreach - Complex magazine
Developed influencer list and contacted relevant publications which resulted in several high-profile (unpaid) reviews and PR coverage that helped to drive E-commerce sales.
Press Outreach
From initial write-ups, completely organic press coverage began to pop up regularly.
Influencer Outreach
Monitored inbound traffic and sales from PR outreach efforts to identify sales trends and demographics in order to develop customer profiles.
Retail Design
Designed and prototyped in-store POP displays which have been well received and the focus of a lot of positive feedback.