These are broadcast campaign spots for the release of a new line of scent-concealing hunting camo from Field and Stream. I was the copywriter. I worked with Dan Magdich (AD) under the supervision of Rob Schapiro (CCO). We did a :60, :30, and :15. These are from 2015.

Some fun facts for these:

• Even though I wrote the VO to help sell the idea, I actually like these spots best without it.

• I spent a good amount of time researching the vision and senses of prey animals for these spots. The color treatment in these is fairly accurate to how deer see the world.

• The steadicam op was a real trooper, being strapped to the front of a quad and running through the hills and falling down to play dead.