Prometheus

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David 8, Powered by Verizon

David 8, Powered by Verizon

Among our many challenges for the campaign, the first was to create a context in which to introduce the two brands together. We did this by writing the brand into the the Aliens/Prometheus storyline. This full page ad introduces the character David 8, a futuristic Android played by Michael Fassbender, as "Manufactured by Weyland, powered by Verizon." 

The ad ran in the NY Times and other major publications nationwide. 

 

Exclusive Content Hub

Exclusive Content Hub

As a key promotional partner and in order to shore up Verizon's position as a premium content provider, we built a hub on facebook for the release of exclusive content shot by Ridley Scott that introduced the characters and backstory to the film Prometheus. 

This also served as our base for several live events, like red carpet coverage and an interview with writer Damon Lindelof. 

Sweepstakes: London Premiere

Sweepstakes: London Premiere

To support the launch of our interactive game which allowed users to explore the ship Prometheus by using Verizon's HMC product, we offered a free trip to the film premiere in London for users that completed the game. 

Mission Connect

Mission Connect

In order to introduce fans to the film as well as Verizon's Home Monitoring and Control product, we built an interactive game that allowed users to control aspects of the ship Prometheus and solve problems for characters using the very same features that the HMC product allows customers to control in their own home. 

We couched the experience of the game in the idea that "It's not Science Fiction. It's Verizon."

Mission Connect: Game Play

Mission Connect: Game Play

In this example, participants in the Mission Control interactive game controlled features of the ship Prometheus like lighting, temperature, and remote cameras exactly like the real HMC product from Verizon allows users to control within their own home. 

Renderings of the ship were made from real 3D CAD drawings of the ship itself courtesy of 20th Century Fox. 

Campaign Results Infographic

Campaign Results Infographic

Press: Digital Trends

Press: Digital Trends

A driving force during the whole campaign was the outpouring of unpaid media coverage from film, marketing, and sci-fi industry press.