http://www.jamesonyoung.com/verizon-fios-social-media daily 0.75 2014-05-22 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d8ba2e4b0bb0d036f40e0/1400736783332/BandwidthImage.png Verizon FiOS Social Media - Verizon FiOS Social Assists A quick overview of the concept of the social "assist" ; a metric we introduced to Verizon to represent the thousands of customer service and value-added interactions our branded personalities (called Digital Advocates) engaged in, mainly on twitter. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d86cee4b0ed9b157c2406/1400742201189/TimelineRedesign_2.png Verizon FiOS Social Media - FiOS Social: Day to Day Aside from specific campaigns and product launches, the day to day of managing a social media program for a brand as large as Verizon involved keeping ahead of the curve on platform-specific opportunities, constantly improving best practices, monitoring traffic, reporting on customer sentiment, content creation, competitor analysis, and the occasional crisis management scenario. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d8dc9e4b0854230a455d6/1400742259546/GetConnectedPage.png Verizon FiOS Social Media - Get Connected: Branded Personalities Based on four key demographics identified as representative of FiOS customers, we created branded personalities to act as guides for getting the most out of your Verizon services. These personalities were most active on twitter and provided news, attended events, and curated giveaways within their specific content categories. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d86fbe4b01eeec4c4f651/1400735484429/YT_Before.png Verizon FiOS Social Media - Youtube Redesign: Before FiOS' Youtube page was not well integrated into the rest of the social media program and was treated as a bit of a dumping ground for a variety of projects from the many internal departments. This is what it looked like before we proposed a redesign. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d8709e4b01eeec4c4f65f/1400735500306/YT_After.png Verizon FiOS Social Media - Youtube Redesign: After This is the Youtube page after the proposed redesign. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d8734e4b0ea6234266449/1400742725271/EdSullivanDude.png Verizon FiOS Social Media - My TV Timeline Video used to introduce the TV Timeline app to Verizon FiOS. The app would allow Facebook users to build out their "Entertainment Timeline" of the movies and TV shows that they enjoy and connect with the people they share those memories with. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d961ee4b0bbcaf7cef24a/1400739364182/AddToOverviewCropped.png Verizon FiOS Social Media - My TV Timeline In an effort to better integrate social sharing into the FiOS product, we proposed a feature that allowed users to build out their "Entertainment Timeline" of movies and TV shows that they enjoy by sharing directly to Facebook from a button built into the remote control itself. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537d1b46e4b0d57cf73cb058/537d9691e4b0dd59d7f65014/1400739481964/MovieTimelineCropped.png Verizon FiOS Social Media - My TV Timeline: FB App Whether they used the share via remote control feature or not, users could build out their entertainment timelines on Facebook from within the My TV Timeline app. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/537da45be4b01c27d80fd997/1400743004255/BandwidthImage.png Verizon FiOS Social Media http://www.jamesonyoung.com/prometheus daily 0.75 2014-05-24 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/53815a9ce4b0bc0d91a57d0a/1400883541899/PrometheusPress_Crop3.png Prometheus https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fc951e4b01f43fc24863c/1400883541899/PrometheusPress_Crop3.png Prometheus https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fa6cce4b0bbfe82406ed5/1400876081725/Screen+shot+2014-05-23+at+4.12.51+PM.png Prometheus - Case Study: Create Digital, Verizon FiOS, and Prometheus In addition to working on the campaign, I wrote and cut the case study video. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fc9fce4b07fd38853a54a/1400883709919/PrintAd.jpg Prometheus - David 8, Powered by Verizon Among our many challenges for the campaign, the first was to create a context in which to introduce the two brands together. We did this by writing the brand into the the Aliens/Prometheus storyline. This full page ad introduces the character David 8, a futuristic Android played by Michael Fassbender, as "Manufactured by Weyland, powered by Verizon." The ad ran in the NY Times and other major publications nationwide.   https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537f9c22e4b0dbb83e1b2a70/1400871981832/postlike_content.png Prometheus - Exclusive Content Hub As a key promotional partner and in order to shore up Verizon's position as a premium content provider, we built a hub on facebook for the release of exclusive content shot by Ridley Scott that introduced the characters and backstory to the film Prometheus. This also served as our base for several live events, like red carpet coverage and an interview with writer Damon Lindelof. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fc434e4b07fd388539ed4/1400882256106/postlike_sweeps.png Prometheus - Sweepstakes: London Premiere To support the launch of our interactive game which allowed users to explore the ship Prometheus by using Verizon's HMC product, we offered a free trip to the film premiere in London for users that completed the game. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fa313e4b0404292280619/1400873751713/prometheus_screenshot_01.jpg Prometheus - Mission Connect In order to introduce fans to the film as well as Verizon's Home Monitoring and Control product, we built an interactive game that allowed users to control aspects of the ship Prometheus and solve problems for characters using the very same features that the HMC product allows customers to control in their own home. We couched the experience of the game in the idea that "It's not Science Fiction. It's Verizon." https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fa320e4b040429228062a/1400873761704/prometheus_screenshot_04.jpg Prometheus - Mission Connect: Game Play In this example, participants in the Mission Control interactive game controlled features of the ship Prometheus like lighting, temperature, and remote cameras exactly like the real HMC product from Verizon allows users to control within their own home. Renderings of the ship were made from real 3D CAD drawings of the ship itself courtesy of 20th Century Fox. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fa661e4b0b5566d30c14e/1400874595577/120627_VZprominfo-02.jpg Prometheus - Campaign Results Infographic https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537db07fe4b0dc196df6a2a4/537fc051e4b08ed23a62409d/1400881234640/Press_digitaltrends.png Prometheus - Press: Digital Trends A driving force during the whole campaign was the outpouring of unpaid media coverage from film, marketing, and sci-fi industry press. http://www.jamesonyoung.com/work daily 0.75 2014-05-14 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5373f7d2e4b0c4a5e90eb3be/1400036530570/ Work - Case Study: Create Digital, Verizon FiOS, and Prometheus Campaign done for Verizon FiOS in partnership with Fox Entertainment. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/5372db56e4b04b1ccbd3b570/5372dcb1e4b0fca944976893/1400036530570/ Work - Case Study: Create Digital, Verizon FiOS, and Prometheus Campaign done for Verizon FiOS in partnership with Fox Entertainment. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/5372db56e4b04b1ccbd3b570/5372dd88e4b09a4c09208ef4/1400036746451/ Work - C2MTL - Creativity + Commerce for C-Level Executives. Teaser video and promotion strategy for C2MTL, a creative business conference in Montreal. Done while at Sid Lee, with CW partner Ollie Miles. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/5372db56e4b04b1ccbd3b570/5373f4f5e4b0ad08223209b7/1400108280886/Screen+shot+2014-05-14+at+6.55.22+PM.png Work - Verizon FiOS + Fox Entertainment http://www.jamesonyoung.com/ac-greebs daily 0.75 2014-05-21 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/537d19aee4b0bbcaf7ce5fe3/1400553485017/steel-single.jpg AC Greebs - AC Greebs Smoking Steel Assisted in product design, delivered initial prototypes, and helped to shop for manufacturing partners. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537aaafce4b0cf50765f0013/537ac00ce4b0e9e34582be99/1400553485017/steel-single.jpg AC Greebs - AC Greebs Smoking Steel Assisted in product design, delivered initial prototypes, and helped to shop for manufacturing partners. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537aaafce4b0cf50765f0013/537ac055e4b021fbdcee5835/1400553559473/Screen+shot+2014-05-19+at+10.25.44+PM.png AC Greebs - E-Commerce Site Designed and developed E-commerce platform. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537aaafce4b0cf50765f0013/537d0eabe4b09a975b7e76fb/1400704702448/ComplexMag_Press.png AC Greebs - PR Outreach - Complex magazine Developed influencer list and contacted relevant publications which resulted in several high-profile (unpaid) reviews and PR coverage that helped to drive E-commerce sales. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537aaafce4b0cf50765f0013/537d0f11e4b0867f97d119b1/1400704798210/Press_NyEgostist.png AC Greebs - Press Outreach From initial write-ups, completely organic press coverage began to pop up regularly. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537aaafce4b0cf50765f0013/537accb3e4b07d0c6bf8358d/1400556726310/Screen+shot+2014-05-19+at+11.31.17+PM.png AC Greebs - Influencer Outreach Monitored inbound traffic and sales from PR outreach efforts to identify sales trends and demographics in order to develop customer profiles. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537aaafce4b0cf50765f0013/537acb20e4b02004337c30f8/1400556329960/Screen+shot+2014-05-14+at+1.37.14+PM.png AC Greebs - Retail Design Designed and prototyped in-store POP displays which have been well received and the focus of a lot of positive feedback. http://www.jamesonyoung.com/ledj daily 0.75 2014-05-28 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538576b7e4b0c2b52bd3d727/1401255607982/engaugeLogo.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/53859167e4b0bc5722d84b7b/1401255607982/engaugeLogo.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538576c7e4b0c2b52bd3d734/1401255629084/LEDJ_Documentation_v01.001.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53859128e4b0bc5722d84b57/1401262378235/LEDJ_AlmostThere.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538576d1e4b0c2b52bd3d738/1401255635395/LEDJ_Documentation_v01.003.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538576e4e4b0c2b52bd3d74a/1401255654021/LEDJ_Documentation_v01.004.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53857702e4b0c2b52bd3d772/1401255684061/LEDJ_Documentation_v01.007.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53857734e4b07678b523f848/1401255735417/LEDJ_Documentation_v01.010.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53857927e4b0342df68b3c46/1401256267497/ LEDJ - Early LEDJ Music Control Test https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/5385776fe4b00bb3cc6ed260/1401255794761/LEDJ_Documentation_v01.020.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/5385778ae4b0699d85b2ed2c/1401255819628/LEDJ_Documentation_v01.021.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53857799e4b0699d85b2ed37/1401255834720/LEDJ_Documentation_v01.022.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538577cbe4b0154568fa9f01/1401255888506/LEDJ_Documentation_v01.012.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538577e2e4b0154568fa9f16/1401255912303/LEDJ_Documentation_v01.013.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/538577f6e4b0154568fa9f28/1401255928366/LEDJ_Documentation_v01.014.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53857805e4b0154568fa9f37/1401255945497/LEDJ_Documentation_v01.015.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/5385782de4b0069295685749/1401256000958/LEDJ_Documentation_v01.016.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/5385784ee4b006929568575d/1401256017572/LEDJ_Documentation_v01.018.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53857871e4b0d7fa576f7a00/1401256060918/LEDJ_Documentation_v01.019.png LEDJ https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/53858f0de4b07403a821f8a6/1401261847680/ LEDJ - LEDJ Hello World https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/537da4abe4b0c89881896bdb/5385913de4b0bc5722d84b5f/1401262399467/LEDJ_Dark1.png LEDJ http://www.jamesonyoung.com/c2mtl daily 0.75 2014-05-28 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5385a305e4b02439f662ea4a/1401266949395/ C2MTL - C2MTL Introduction video for C2MTL, a creative business conference for C-Level executives hosted in Montreal and curated by Sid Lee. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/5385a2afe4b0342df68b54f0/5385a2c6e4b0342df68b54fa/1401266949395/ C2MTL - C2MTL Introduction video for C2MTL, a creative business conference for C-Level executives hosted in Montreal and curated by Sid Lee. http://www.jamesonyoung.com/adidas daily 0.75 2014-05-28 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5385ab6be4b07cdf02858842/1401269099644/ adidas is all in - Adidas is All In 60 second spot for adidas' global campaign, "adidas is all in" https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/5385a8b3e4b040539be78af8/5385ab3be4b039c48c3ffed6/1401269099644/ adidas is all in - Adidas is All In 60 second spot for adidas' global campaign, "adidas is all in" http://www.jamesonyoung.com/fieldandstream daily 0.75 2022-01-03 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5660c2afe4b054281a247e98/1449178392321/ Field and Stream: NoScent C3 Broadcast - More to Light (than off and on) - Duquesne Light https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/565f8306e4b066b69a8dc7d4/565f84d4e4b0acd8ed2c6404/1449100583217/ Field and Stream: NoScent C3 Broadcast Role: Copywriter. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/565f8306e4b066b69a8dc7d4/5660c1c8e4b08cb1d7294a75/1449181682950/ Field and Stream: NoScent C3 Broadcast - NoScent C3 :30 - Field and Stream https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/565f8306e4b066b69a8dc7d4/61d26bd3e537667a7829f3b8/1641180271576/ Field and Stream: NoScent C3 Broadcast - NoScent C3 :15 VO Field and Stream :15s spot http://www.jamesonyoung.com/duquesne-light daily 0.75 2022-01-03 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/61d272439317050aecf13de8/1641181763793/ Duquesne Light - More to Light (than off and on) - Duquesne Light https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/61d26dfec1555001cafbaa54/61d2721513e3a67f85bf9bc3/1641181763793/ Duquesne Light - More to Light (than off and on) - Duquesne Light https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/61d26dfec1555001cafbaa54/61d2722bffe2176200a8b180/1641181717315/ Duquesne Light http://www.jamesonyoung.com/greetings daily 1.0 2022-01-03 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5385ad1ee4b0fdcd7f077d19/1641180518593/Adidas+is+All+In Work https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5385a6a6e4b039c48c3ffcad/1641180525278/C2MTL Work https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/53811136e4b02dbdc17f02ac/1641180485070/Verizon+FiOS+Social+Media Work Verizon FiOS Social Media https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/61d27a35e9a9e4549d0585a5/1641183863092/Duquesne+Light+Hero.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/53811146e4b01f43fc25734e/1641180475703/GreebsLogo.png Work https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/61d20ff106601d099da39334/1641180388251/FieldAndStreamC3_Hero.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/5385939de4b0706670e9cff5/1641180498409/LEDJ Work https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/53811160e4b02dbdc17f02ce/1641180492739/Prometheus+Campaign Work http://www.jamesonyoung.com/resume daily 0.75 2022-01-02 https://static1.squarespace.com/static/5372d369e4b05f3bc9305080/t/61d212fd025ee847d447d7c6/1641157438014/Jamie+Young+Product+Design+Resume Resume http://www.jamesonyoung.com/contact daily 0.75 2022-01-02